Tuesday, 23 February 2010

I’m no fashionista...........

But even I would have struggled to be oblivious to the fact that we have been in the midst of London Fashion week mania and I could let the occasion pass without saying congratulations to 2 of my favourite designers (who I have previously blogged about)  who are both, very deservedly, named in the receivers of NEWGEN support

In 1993 the British Fashion Council created New Generation (NEWGEN), the world’s first scheme to support emerging designer talent. NEWGEN continues to showcase and promote new designer businesses today. NEWGEN is sponsored by Topshop and have been supporters since 2001. Catwalk designers receive £5000 - £10,000 towards their show costs, sponsored Exhibition space, usage of the BFC Catwalk Show Space and mentoring.

Recognising the need for ongoing support, this scheme can be awarded to designers for up to four seasons. Designers receive access to sales and marketing support and business advice in partnership with BFC supporters Shoosmiths, Baker Tilley and Lloyds TSB.

Since NEWGEN's inception, its roll call includes Alexander McQueen, Boudicca, Matthew Williamson, Julien Macdonald, Lara Bohinc and Ann-Louise Roswald.

Internationally recognised as a prestigious launch pad, this scheme is a showcase of the best up-and-coming British fashion talent. It also acts as an important introduction for young UK-based designers to influential press and buyers from around the world.

The scheme has become a key draw for the international fashion media and buyers attending London Fashion Week. NEWGEN designers are among the must-see collections on schedule every season.

Catwalk:Mary Katrantzou

Presentation: Holly Fulton

Mark Fast also was named in the catwalk category and he is someone I will be keeping my eye on, not only because his designs are beautiful but anyone who recognises the need to show clothes on ‘real’ size models gets extra brownie points in my book.

I have no idea how to make my meaning clear without using the term ‘real size’. I am by no means sizest, I am just a size 16 and it’s nice to have a realistic idea of how something would look on me (if I could ever dream of owning a piece)

 all images sourced here

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